Berkley PowerBait turns beginners into skilled anglers, and good anglers into great ones! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor, creating the unique PowerBait formula.
Fish love PowerBait lures so much that they hold them in their mouths up to 18 times longer than ordinary lures. This gives the angler more time to feel the bite, set the hook accurately, and successfully land the fish.
Thanks to this technology, you will:
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feel more bites
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set more hooks
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catch more fish
Berkley PowerBait is the ideal choice for both beginners and experienced anglers who want maximum results in all conditions.